Home > 'Journalistic' Malpractice, Video Games > goING, goING, goNE: Sony Spins Their Way Into Outerspace

goING, goING, goNE: Sony Spins Their Way Into Outerspace


If Sony stopped spinning for a half-a-minute and let the vertigo subside1, maybe they’d stand half a chance at competing for market share again:

“One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”

So their plan was to toss out a grossly-overpriced, under-featured, portable that alienated their playerbase and made them the butt of countless jokes as a focus group experiment writ large?? I guess they forgot to mention that it was also developed to stave off an Illuminati-abetted alien invasion (with the lizard people serving as shock troopers) hell-bent on turning Earth into a subsidiary of Vogon Acid Mines Inc. (No doubt the source of the “signals” they were getting to produce this product in the first place.)

Some other things Sony hoped to learn from the PSPgo experiment:

  • Do people always ‘bet on black’?
  • If they release a system and nobody buys it, will they still get their yearly bonuses?
  • Can we make Michael Pachter look like a corporate shill, beholden to game companies?2
  • Will Sony fanboys defend anything?3
  • Will Sony fanboys buy anything?4

I’d also hasten to add that if this sort of thing is actually true (it isn’t) that they had no intention of really going to the mat for the machine and that the people that did actually buy it were little more than paying (not paid!) focus testers. How does that feel, gowners?

Also: though the full text isn’t yet available, my guess is there’s literally zero chance that MCV called them out on this disingenuous bullsh*t.

1 Granted, much of Eastern Europe would be plunged into darkness as their primary, turbine-driven, power source went offline.
2 Yes.
3 Yup.
4 Nope, even they know where to draw the line between sycophancy and cold, hard, cash/reality.

  1. 06/08/2010 at 22:46

    Boy, sure didn’t take long for Pachter to fall in line, did it?

    “The PSP Go is a rip-off-” (BUZZ!) “I mean, it’s overpriced-” (BUZZ!) “I mean, it’s the greatest thing in the world, just like all Sony products, and it deserves to sell fifty million units!” (BUZZ!) “Eighty million units! Please stop shocking me!”

    • ECM
      06/08/2010 at 22:47

      Heh, yeah, Pachter knows where his bread is buttered.

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